You don’t know what’s “good” or “bad” for a brand or the tactics used to achieve their numbers. Keep in mind: Be sure to have a holistic view of email metrics and benchmark against your own program. Let’s dive a little deeper into each of these email marketing metrics, what they mean, and how to calculate them. Want more insights? Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level. Get more insights on email performance visibility Brands that always share email results to both their marketing and non-marketing teams see a 28% higher ROI! In turn, this can improve overall marketing effectiveness. On a similar note: When you give everyone-not just your email team-a look into how your email program is performing, you give them the power to use email insights across your company. Marketers who use third-party analytics tools see a 25% higher ROI than those who don’t. This is great because the better you can track, the better you can optimize. And only 12% of brands measure subscriber lifetime value (LTV).īrands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. Fewer than a fifth (17%) measure their email marketing return on investment (ROI). However, after that, visibility diminishes quickly.Īccording to our State of Email Analytics report, nearly half of brands (45%) don’t track email interactions down to conversions. The state of email analytics in 2021Īlmost all ESPs offer the basics-opens, clicks, and unsubscribes-and the overwhelming majority of brands do track these metrics. We asked thousands of marketers what metrics they currently track. Knowing these insights is powerful-they fuel future growth for your email marketing program.īut what email metrics and key performance indicators (KPIs) should you measure? What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. Enterprise Plan Boost collaboration and drive resultsĮvery email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety.Litmus Plus Automate testing to ensure quality. Litmus Basic Build error-free, effective emails quickly.All Plans See solutions for companies of all sizes.
0 Comments
Leave a Reply. |